Watch the following video:
http://www.readwritethink.org/classroom-resources/lesson-plans/video/persuasive-techniques-advertising-1166.html
Task
1. Write a definition for each element.
2. Create three questions for the class (either, questions which test your fellow students' understanding of the elements or questions about the elements, which you require answered to further develop your understanding of the concepts).
Post your responses to the blog as a comment.
http://www.readwritethink.org/classroom-resources/lesson-plans/video/persuasive-techniques-advertising-1166.html
Task
1. Write a definition for each element.
2. Create three questions for the class (either, questions which test your fellow students' understanding of the elements or questions about the elements, which you require answered to further develop your understanding of the concepts).
Post your responses to the blog as a comment.
Definitions
ReplyDeletePathos: A technique that refers to emotional appeal where the persuader is trying to convince his or her audience by interacting with them emotionally. The emotion can have a positive or negative impact on the consumer. Pathos can either make them feel excitement, happiness, patriotism, love, fear, guilt or hate when using the product. This can be done by using vivid language which includes imagery of the five senses: auditory, visual, tactile, olfactory and gustatory imagery.
Ethos: Refers to building the credibility and trust of the product. What helps in building the character of the product is brand, celebrity, critic and doctor association. This is where the product is linked with some kind of famous brand or celebrity so that their popularity would transfer to the product. The same can be said about critics and doctors; if people hear that critics/doctors reviewed the product, they would trust the product more.
Logos: Using logic and reasoning to persuade an audience about a product in a straightforward and clear manner. It would give exact information about the product including how it works, who would use it, and what is it used for. The Internet is the most effective way of bringing out the logos of an advertisement since the audience can research more about the product.
Questions:
• To develop Ethos, what techniques would you use?
• How would the effect of using Logos in print differ from using it on television?
• To what extent would adding a narrative to an advertisement enhance the use of the Pathos technique?
Pathos technique: The Pathos technique of advertising is made to play on people's emotions. The goal of the Pathos technique is to convince viewers to get their product just by playing on certain emotions such as love or excitement. The technique hopes to convince its viewers that their product will give them the same sensation that they felt when they had seen their advertisement.
ReplyDeleteEthos technique: Ethos technique is a technique only used by people who believe very strongly in their brand and product. They rely on the name that comes along with their product and that it will be able to sell many products just because of what it is famed for. They do not need to apply other technique of persuasion in order to persuade people to buy their product. Also seeing someone trusted or famous using a product is part of Ethos as it makes people believe that they can be like their favorite celebrity if they use a certain product or if someone famous trusts a certain product.
Logos Technique: The Logos technique is the most informational technique of persuasion. Viewers will be flooded with reasons and facts in order to convince viewers. More Detail is given in the Logos technique.
Questions:
Which form of advertising do you find most successful?
Do the use of celebrities truly help sell a product?
What are the disadvantages of having a short Logos advertisement?
Pathos - Refers to an emotional appeal, this advertisement will attempt to provoke an emotional response in the consumer.
ReplyDeleteEthos - Refers to the establishing the credibility or character of the product
Logos - An appeal o logic or reason. The logos of an advertisement is straightforward - it tells you exactly what the product does, how it works, what it is used for.
1) Would a patho advertisement cheer up a depressed or sad individual?
2) Would you buy a product just because your favorite celebrity 'uses' it?
3) Do you think looking at patho advertisements will help you find exactly what you're looking for?
The Greek philosopher, Aristotle, divided the means of persuasion into 3 categories: Pathos, Ethos and Logos.
ReplyDeletePathos is an appeal to the audience’s emotions and passion. This may evoke feelings of excitement, fear, happiness and may target one’s aspirations and desires.
Logos means persuading using reason or logic. This type of means of persuasion is accompanied by solid evidence, i.e, facts, research, testimonials etc.
Ethos refers to the honesty or trustworthiness of the speaker or person in authority. It can be expressed through tone and style of the message. Very often, a confident message is mostly the believable one. In order to capture the attention of a large audience, companies try to use celebrity endorsements as much as possible.
Question
1. Naomi came charging in screaming, “An alligator has been seen in the swimming pool.” Everybody jumped up and asked “How do you know?” And she said, “I saw a tail and children running about screaming and one had blood on his face.” Somebody said, “Poor child!” while others asked “what are they going to do?”
Q. Where are the Logos, Pathos and Ethos located in this paragraph?
2. How are Logos and Ethos related?
Pathos, Ethos, Logos are three rhetorical techniques that are seen through various forms of advertising. Pathos basically means using emotional appeal to persuade an audience, also the choice of language has an affect on the audience emotional response. Ethos is a greek word that essentially means character, so speaking in context of advertising its using a famous character to advertise a certain product. Logos is an appeal to logic or reason, its very straightforward and requires information about the product such as what the product does? how it works? what is it used for? e.c.t.
ReplyDeleteQuestions:
1)How would you base an advertisement on pathos what techniques would you have to use?
2)When a famous person advertises a product does it mean that its a good product? and what positive or negative effect can it have on the businesses reputation?
3)What are other ways to represent information? and what is the most effective way of presenting information?
The three following terms ( rhetorical techniques) were created by the greek philosopher Aristotle. Pathos Ethos and Logos, most advertising organizations use at least two of these techniques.
ReplyDeletePathos: This technique will try establishing an emotional response from the audience such as excitement from looking at the product. Sometimes though they do the opposite when associating the product with something negative with your life, a 'prevention' product.
Ethos: Establishing the credibility/character of product. Refer to a well known brand/scientist/celebrity for trust
Logos: Logos is an appeal to logic reason. It informs you on the use of the product and is straightforward. Usually the internet or somewhere where you can see the text itself is better.
Questions:
1)When using the Ethos technique, in your opinion, in what type of advertisment do you think it's appropriate to include a scientist,celebrity or a well known brand/organization?
2) When focusing on Pathos, what type of emotions could this technique address?
3) Why do you this it's better to use the Logos technique in writting/visual form?